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class="news_t"> <h1>7天酒店开攑֊ ç›Ÿæ”¿½{–è°ƒæ•ß_¼Œå¤šç»´åº¦èµ‹èƒ½å•ä½“é…’åº?/h1> <p>更新旉™—´:2020-03-12 11:54 来源åQšé…’店加盟网</p> </div> <!--分äín <div class="bdsharebuttonbox bdshare-button-style0-16" data-bd-bind="1456540425630" style="margin:5px auto; width:140px;"><a href="#" class="bds_more" data-cmd="more"></a><a href="#" class="bds_qzone" data-cmd="qzone" title="分äín到QQ½Iºé—´"></a><a href="#" class="bds_tsina" data-cmd="tsina" title="分äín到新‹¹ªå¾®å?></a><a href="#" class="bds_tqq" data-cmd="tqq" title="分äín到腾讯微å?></a><a href="#" class="bds_renren" data-cmd="renren" title="分äínåˆîCh人网"></a><a href="#" class="bds_weixin" data-cmd="weixin" title="分äín到微ä¿?></a></div> ¾l“束--> <div class="news_c"> <div> 据中国饭店业协会2019òq´æ•°æ®æ˜¾½Cºï¼Œä¸­å›½é…’店品牌˜qžé”å æ¯”22%åQŒå•ä½“酒店占æ¯?8%åQŒå•ä½“酒店占据了整体酒店行业的大部分江山。而疫情当下,对于酒店行业而言åQŒå¤šè¾?2万多家单体酒店业ä¸Õd´æˆäؓ˜q™åœºç–«æƒ…面前最ä¸ø™„†å¼Þqš„¾Ÿ¤ä½“之一åQŒä¸ä»…大多迫于疫情关门歇业,没有营收的同时还要承担äh力、房¿UŸã€è´·‹Æ„¡­‰æˆæœ¬ã€?/div> <div> åœ?003òq´éžå…¸ç–«æƒ…媄响下,当时已有单体酒店因抗风险能力差而被淘汰åQŒè€Œä»Šòq´æƒ…况之下这一¾Ÿ¤ä½“正在¾lå—最严酷的考验ã€?/div> <div> 一åQšé…’店需求供大于求,˜q‘年来酒店行业供应速度增加åQŒé…’店品牌也层出不穷åQŒè€Œå‰æœŸçš„快速扩张,受供¾l™è¿‡å¤šã€æ”¿åºœæ”¿½{–等斚w¢çš„媄响,使得¾læµŽåž‹åŠé«˜ç«¯˜qžé”é…’店整体处于供大于求、竞争激烈的状态,更遑论单体酒店ã€?/div> <div> 二:选址、运营,回头客难¾l§ï¼Œå¯¹äºŽå•ä½“酒店而言åQŒåœ°ŒDµå—资金、资源等多方面限åˆÓž¼Œè€Œå¾€å¾€æœåŠ¡æ°´åã^因非标准化,参差不齐åQŒåƈ不能满èƒö消费升çñ”的需求,很难形成持箋发展及回头客¾Ÿ¤ä½“åQŒç®‹è®¢çŽ‡ä½Žã€?/div> <div> 三:酒店出租率低åQŒä¸‹æ²‰å¸‚场的大部分单体酒店营˜qåœ¨OCCåQˆå…¥ä½çŽ‡åQŒå³é…’店出租率)都在50%以下åQŒç»è¥æƒ…况都是在盈亏水åã^¾U¿å¾˜å¾Šã€?/div> <div> 单体酒店的自救,å‡ø™µ\在哪里?</div> <div> 一直以来,我国单体酒店市场体量庞大åQŒå¸‚åœø™¾ƒä¸ºåˆ†æ•£ï¼Œä¸»è¦åˆ†å¸ƒåœ¨ä¸‰å››çº¿åŸŽå¸‚åQŒç”±äºŽå•ä½“酒店缺ž®‘运营管理äh才,获客成本高获客渠道少åQŒæ•´ä½“品质低åQŒæ— é‡‡è´­ä¼˜åŠ¿åQŒå¯¼è‡´æ•´åº—获利难。加盟连锁酒店品牌,或许是单体酒店的å‡ø™µ\ã€?/div> <div> 但如某夫å¦Õdº—型酒店业ä¸Õd¼ å…ˆç”Ÿåœ¨é‡‡è®¿ä¸­æåˆ°åQ?ldquo;此前òq‰™žä¸æƒ³åŠ å…¥æ­£è§„军,而是加盟门槛一般都比较高,回款周期又长åQŒæƒ³è½¬åž‹æ˜¯éš¾ä¸ŠåŠ éš¾ã€?rdquo;如张先生所­a€åQŒæ­¤å‰é¢å¯¹ä¸¥è‹›çš„加盟条äšg、高昂的加盟费等åQŒéœ€è¦å¤§é‡çš„资金åŽÕdšå‡çñ”攚w€ ï¼Œä½†ä¸€èˆ¬å•ä½“酒店åƈ不具备强大的资金链接åQŒä¹Ÿé˜»éš”了加盟连锁酒店的路径ã€?/div> <div> 严峻的疫情,更是加速了对单体酒店的生死考验åQŒé è‡ªèín完成自救昑־—十分艰难。目前中国酒店行业已从早期追逐做增量市场åQŒè¿›å…¥åˆ°æ·±æŒ–存量市场价值空间的新阶ŒDµï¼Œç«žäº‰­‘Šè¶‹‹È€çƒˆã€‚同æ—Óž¼Œä¼´éšç€ä¸‹æ²‰å¸‚场消费升çñ”åQŒæ¶ˆè´¹è€…对于住宿äñ”品的品质要求也与日俱增,单体酒店亟须全方位的提升。只有解军_•æœ¬é…’店品牌效应弱、客¾Ÿ¤æ¸ é“单一、经营成本高½{‰ç—›ç‚ÒŽ‰å¯ä»¥å¸‚场竞争中站住脚跟ã€?/div> <div> ‹È€‹zÕd•ä½“酒店市场,实现品牌与业ä¸Èš„双赢</div> <div> 疫情之下åQŒä¹Ÿåˆºæ¿€ç€é…’店加盟政策的调æ•ß_¼ŒåŠ©åŠ›å•ä½“酒店解决当前困境。单体酒店的业主¾Ÿ¤ä½“åQŒå¤§å¤šæ˜¯è‡ªä¸»åˆ›ä¸šè€…,酒店是他们赖以生存的唯一营生åQŒç›®å‰é¢ä¸´çš„困难更急迫的需要行业的参与。从åŽÕd¹´å¼€å§‹ï¼Œé…’店巨头们已¾UïLº·å…¥å±€åQŒæŽ¨å‡ø™½»åž‹æ”¹é€ äñ”品助力单体酒店è{型,为单体酒店赋能ã€?/div> <div> 据悉åQŒè¿‘期国内经‹¹Žåž‹æ‰§ç‰›è€Œ™€?天酒店就通过调整旗下7å¤?.0产品的加盟政½{–,推出了一¾pÕdˆ—极具利好的加盟政½{–,7天品牌自成立15òq´æ¥åQ?首次调低加盟è´ÒŽ ‡å‡†ï¼ŒåŒæ—¶å¯¹ç›¸å…³çš„服务费用˜q›è¡Œå‡å…åQŒå¦‚免收设计咨询贏V€PMS¾pȝ»Ÿåˆè£…贏V€å®¢æœæ”¯æŒè´¹ã€è¿è¥æ”¯æŒè´¹ã€èƒ¦åŠ¡æ”¯æŒè´¹½{‰ç±»ç›®ï¼Œæžå¤§äº†å‡è½ÖMº†å•ä½“酒店加盟˜qžé”é…’店品牌的费用负担,助力单体酒店在后¾l­ç»è¥ä¸­æ‰­è{困境åQŒåŒæ—¶è{型实现连锁化ã€?/div> <div> 此次调整政策çš?天酒åº?.0åQŒæ˜¯ä¸»è¦é’ˆå¯¹äºŽå•ä½“酒店推出的“产品优化与经营提升的解决æ–ÒŽ¡ˆ”åQŒä»¥æ»¡èƒö下沉市场的消费升¾U§éœ€æ±‚,无论从设计感、舒适度、服务能效等都超­‘ŠåŒ¾U§é…’店,是一‹Æ¾æžå…äh€§ä­h比的¾læµŽåž‹é…’店äñ”品。同时背靠铂涛及锦江双集团,可从全渠道流量导入、强有力品牌传播支撑、全链条品牌˜qè¥ã€æå‡æ ‡å‡†åŒ–的服务等方式åQŒå¸®åŠ©å•ä½“酒店全面提升竞争力åQŒæå‡ä¸šä¸ÀL”¶ç›Šã€?/div> <div> <div style="text-align: center;"> <img alt="" data-was-processed="true" src="http://www.atyowi.live/uploads/allimg/200312/1155235F6-0.jpg" /></div> <div>  </div> </div> <div> æ?天酒店介¾lï¼Œæ­¤æ¬¡7天酒åº?.0的äñ”品以说是一‹Æ¾äؓ单体酒店定制的经‹¹Žåž‹é…’店“爆款”产品åQŒå¯¹å•ä½“酒店而言å…ähœ‰è¯¸å¤šä¼˜åŠ¿åQ?/div> <div> 一åQšæ¨¡å—化攚w€ æˆæœ¬ä½ŽåQšç›¸è¾ƒäºŽä¼ ç»Ÿ˜qžé”é…’店加盟åQ?天酒åº?.0采用轻量¾U§çš„标准åQŒå› åœ°åˆ¶å®œæä¾›å·®å¼‚化的方案对单体酒店˜q›è¡Œæ”šw€ ï¼Œæ‰“造简¾U¦ã€èˆ’适、多æ ïLš„居住环境åQŒé¿å…äº†å¤§è§„模改造费用的投放åQŒæ›´é€‚合于单体酒店的攚w€ å‡¾U§ï¼›</div> <div> 二:提供持箋½E›_®šçš„客‹¹ï¼š7天酒店通过自徏的APP、微信公众号/ž®ç¨‹åºã€ç§»åŠ¨å®˜¾|‘等构徏庞大的私域流量池åQŒå…±äº«We Hotel全球会员òq›_°­‘…过1.5亿会员,为单体酒店提供持¾l­ç¨³å®šå¢žé•¿çš„客流åQŒåŒæ—¶ä»¥å¼ºå¤§çš„集团优势与各大OTA渠道强强联合åQŒé™ä½Žå•ä½“酒店投资äh的渠道䄦金比例,为单体酒店减负;</div> <div> 三:产品获得市场认可åQ?天酒店提全力提升单体酒店的服务质量和专业˜qè¥èƒ½åŠ›åQŒæå‡å¸‚场的竞争力,çŽ?天酒åº?.0产品在运营上已获得市场验证,每间可售房收入指敎ͼˆRPåQ‰åŒæ¯”提å?6.1%åQŒå…¥ä½çŽ‡åQˆOCCåQ‰åŒæ¯”提å?4.4%åQŒæžå¤§æé«˜çš„单体酒店业主的投资信心ã€?/div> <div> 收编单体酒店åQŒæˆ–ž®†ååŠ©è¡Œä¸šè‰¯å¸é©±é€åŠ£å¸?/div> <div> 多年来,中小型单体酒店不够重视自íw«çš„服务品质åQŒå†åŠ ä¸Šé•¿æœŸè¢«ç¤¾ä¼šå’Œè¡Œä¸šè¾¹ç¼˜åŒ–,å¯ÆD‡´ä»–们整体存在¾lè¥ä¸å–„的状况,若要规范行业½Ž¡ç†åQŒä‹É参差不齐的中ž®åž‹å•ä½“酒店得到有效整合åQŒåŞ成统一规范和标准服务,那么单体酒店业态将成äؓ新生力量逐渐崛è“v。这¿Uæ ¼å±€çš„变化离不开˜qžé”é…’店品牌的ä­hå€ÆDµ‹èƒ½ï¼Œå¦?天酒åº?.0为存量单体酒店的攚w€ å‡¾U§ï¼Œæœ‰åŠ©äºŽè¿›ä¸€æ­¥æ¿€‹zÖMº†ä¸‹æ²‰å¸‚场åQŒä¸ä»…达成了7天酒店、业ä¸ÕdŠæ¶ˆè´¹è€…çš„å…Þpµ¢åQŒä¹Ÿž®†äؓ市场带来巨大的增倹{€?/div> <div> 而对中国92万家单体酒店˜q›è¡Œ“收编”一是可以规范单体酒店服务水òq»I¼Œå®žé™…也能通过òq›_°èµ‹èƒ½çš„方式协助行业良币驱逐劣币,挤压市场上过剩的供应ã€?天酒店以疫情ä¸ø™“v点,ž®†åŠ é€?.0产品在单体酒店改造的布局åQŒåŒæ—‰™€šè¿‡æ·±åº¦å‚与存量酒店¾l“构化变革,希望实现整个行业供需òqŒ™¡¡åQŒè®©ç”Ÿæ€æ›´æœ‰åºåQŒè®©è¡Œä¸šæ›´å¥åº—÷€‚(推广 åQ?/div> <div class="reltxt"> <b>相关阅读åQ?/b> <ul class="overflow"> <li><a href="http://www.atyowi.live/news/6872.html"><p>开启酒店投资新风口 ¾ŸŽè±ªé…’店集团合伙人模式强</p></a></li> <li><a href="http://www.atyowi.live/news/6870.html"><p>最å?人找åˆ?泉州酒店坍塌è‡?9æ­?/p></a></li> <li><a href="http://www.atyowi.live/news/6863.html"><p>投资全季˜qžé”é…’店有哪些加盟支æŒ?/p></a></li> </ul> </div> <div class="nc188_LY" id="zx"> <div 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